Fashtag was a London based fashion and entertainment channel that covered the latest trends and celebrity news. Based on the existing logo, I expanded its bold and immediately recognisable visual identity, using glaring pink and a typographical treatment reminiscent of fashion magazines. I was involved in designing all digital assets and was lead art director for the studio space and the motion graphics in a team with other designers. Designing the interior of the filming studio and art-directing the motion graphics, I pursued to build a coherent and brisk video content language.

Typographic treatment of sub-titles:

Video content stills with branding elements