The core idea behind the campaign was "The Imagination Machine" - a machine which distills the world of imagination into Bombay Sapphire gin. Using my own imagination on this intriguing and complex task, I transform this concept into an inspiring visual, working in a team with art- and creative directors. Supported by this visual concept the idea was bought by Bombay Sapphire, resulting in a global advertising campaign across print and digital. The visual served as starting point for the final 3D artwork, which was used in print- outdoor and digital media both as static and motion design.