gr.ol. is the brand identity that I created for my independent experimental design work.

Developing the branding, I aimed to go beyond the conventional use of print, and wanted to take a playful approach to the physical form of stationary and the function of the logo itself. Facing the digital age where print products get used less than before, I wanted to address the physical and tactile qualities that only printed design can offer.

The idea of the brand identity was based on a folded corner, revealing two different coloured sides of the paper. The corner is fastened with a small round sticker, that itself is part of the logo (this is why it had to be the exact size and form of a convenient hole puncher). In that sense, the logo is not only a visual sign, but also has a physical function of connecting front- and back side of the paper.

The small envelops follow the idea of the corner and are folded of one sheet of paper with a Japanese technique.