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DesignArt Direction

Sounds of Great Britain

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Visit Britain launched a global TV brand film promoting the United Kingdom as touristic destination. The interactive version of the campaign allowed users to create their own "Sounds of Great Britain" mixing footage from the brand film.
I was lead designer for the interactive video and advertising assets, which were all produced in-house for the global market including Europe, USA, Brazil, Russia, China and Japan.

Create your own Sounds of Great Britain here

Client:
Visit Britain

Agency:
RKCR / Young & Rubicam, London

Category:
Digital Design, Interactive

 

Campaign social media assets for the global audience

Some screenshots from the interactive tool what lets you create your own sound of Great Britain.

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